Retail marketing that brings people in, sells the aisle and keeps the store open online.
Launches, tastings, end-caps, pairings, gift cards and the online range, promoted before shoppers arrive, while they are in the store, and after they leave. One promoter, on the channels, screens and store you already have.
The store has plenty to say and nobody to say it.
A store has a new range every month, a supplier who wants their product featured, a tasting on Thursday, a gift card that only moves in December, a pairing that sells when someone mentions it and an online range that nobody visits between launches. The manager posts when there is time. The screen at the entrance shows the opening hours. The end-cap says the price.
So launches land quietly, the tasting draws the same twelve people, suppliers do not come back for a second activation because there were no numbers from the first, and the online store waits for a search that never comes.
SparkleTree is retail marketing software built as an always-on digital promoter. You tell it what is new and what you want to sell. It writes, schedules, places and measures the promotion across social, your website, the screens in the store, phones via QR codes on shelves and end-caps, your online store and the AI assistants people ask where to buy something.
Before, during and after every visit.
Give people a reason to come in this week
The launch, the tasting, the workshop, the new range and the weekend offer reach people on the channels they already use, posted on time without the store manager building each one.
Promote the aisle, the end-cap and the pairing
Screens at the entrance and the counter, and a QR code on the shelf or the end-cap, show the offer, the pairing and the story behind the product at the moment a shopper is standing in front of it.
Keep the store open online
The range, the gift card, the voucher for the next visit and the event ticket sell online around the clock, and the same promoter brings people back for the next launch.
Every launch, every aisle, every end-cap.
New ranges and product drops
A launch gets its own run, from the teaser to the in-store screen on the day, and the shelf QR code that tells the story of the product.
Tastings, workshops and signings
Events that bring people into the store are promoted like a venue promotes a show: announcement, reminder, day-of, and a reason to come to the next one.
End-caps and shelf promotions
The end-cap becomes a surface: a QR code opens a campaign that answers the shopper’s questions, with the pairing, the recipe and the offer.
Bundles and pairings
The wine with the cheese, the coffee machine with the beans, the case with the phone: promoted as a pairing where the shopper is standing.
Gift cards and repeat-visit offers
Gift cards sell from November without a single post from you, and a voucher for the next visit goes out to the people who came to the tasting.
Supplier and brand campaigns
A brand’s in-store activation runs on its own surface with numbers to report back. See SparkleTree for brands and the Dr Pepper × Charlotte Hornets case study at Harris Teeter.
A launch week with SparkleTree running.
Monday. The manager adds the new range, the Thursday tasting and the pairing to promote. A supplier activation for the end-cap is set up on its own surface.
Monday to Thursday. The teaser, the launch post and the tasting invitation go out in the store’s voice on the channels its customers use. The website shows the range, and it is published where AI assistants look when someone asks where to find it nearby.
Thursday, 17:00. The entrance screen switches to the tasting. A QR code on the end-cap opens the product story and the pairing on a phone, and answers questions about it.
Thursday, 19:00. The tasting crowd is offered a voucher for their next visit and the gift card for a friend. The pairing is on the counter screen.
Friday. The range is in the online store for everyone who could not make it. The supplier gets the numbers from the end-cap: scans, views, questions asked, what people did next. The manager reads what sold and moves on.
Where it runs.
- Socials. Launches, events and offers written and scheduled from one brief, in your voice.
- Ads. Paid social and search prepared for the launch week, with the spend staying on your own ad accounts.
- Signage and DOOH. Entrance, counter and aisle screens, and the window facing the street: the Android kiosk app pairs any screen or player, and any browser works too.
- Web components. The range and the events inside your own website, resizing themselves and staying on brand.
- Print. Shelf talkers, end-caps, receipts and flyers carry a QR code to the live campaign. The print stays put; the campaign behind the code stays current.
- Mobile and QR. A scan on the shelf opens a campaign that answers shoppers’ questions: the story, the pairing, the offer.
- AI assistants and agents. Your range and events are readable by the assistants people ask where to buy.
- Your online store. The range, gift cards, vouchers and event tickets, promoted by the same campaign.
Compared with the usual options.
Signage software runs the screens if someone loads them. A social freelancer covers one or two channels. The e-commerce platform waits for traffic. SparkleTree is the promoter that works every day at a flat price. Read SparkleTree vs digital signage and SparkleTree vs hiring a promoter.
Which plan fits a store.
A single store starts with Visibility. Venue is for flagship stores and operations that want every channel running from one brief, and chains talk to us about Enterprise.
Visibility, for a single store
Your range, events and opening hours on pages built for search engines and AI assistants, on your own domain, kept current every month. $895 a month, or $795 billed annually.
What Visibility includesVenue, for a flagship store
The whole promoter: launches on socials, entrance and aisle screens, QR codes on shelves, the online store and webhooks into your POS for price and stock.
See the Venue planEnterprise, for chains
Many stores, one brand voice with local campaigns, multiple workspaces, roles, approvals and supplier reporting.
See EnterpriseQuestions stores ask us.
We are a single store. Is this built for chains?
It is built for the store where the manager does the posting. A single store usually starts with Visibility, $895 a month or $795 billed annually, so the range and events are found by search engines and AI assistants. Venue, the full promoter with the screens, the shelf QR codes and the store, is $4,995 a month per store. Chains use it across locations with one brief and local variations on Enterprise. See pricing.
What goes on a shelf or end-cap QR code?
A campaign page the shopper can talk to: the product story, the pairing, the recipe, the offer, and answers to questions in your brand voice. The Dr Pepper × Charlotte Hornets activation ran from a QR code on a grocery end-cap.
Does it replace our digital signage or our e-commerce platform?
It does not replace your e-commerce platform: it promotes into the online store you have, or gives you one if you do not. Signage it can replace or sit alongside: the SparkleTree Android kiosk app can run the screens you have, paired in minutes, or a campaign can play in your existing signage software as a web page in the playlist. See SparkleTree vs digital signage.
Can suppliers or brands pay for activations in our store?
Yes. A brand activation is a campaign on its own surface with its own numbers, which is what a supplier wants to see before paying for the next one. See SparkleTree for brands.
Is the copy written by AI?
Yes, from your brief and in your brand voice, and you review it before it goes live. Shoppers who talk to a campaign on their phone are told it is AI.
See what your next launch could be selling.
A 30-minute walkthrough built around your actual range, events and store.