Live music venue marketing that sells every show, not only the sell-outs.
On-sales, slow Wednesdays, the bar special for the headliner, the merch table and next month’s announcement, promoted before, during and after every show. One promoter, on the channels, screens and store you already have.
The booker is not a marketing department.
A live music venue has a new product every night. Each show needs an announcement, an on-sale, a push when it sells slowly, a reminder on the day, set times at the door, a bar offer that fits the crowd, a merch table that people know about, and a reason for tonight’s crowd to come back for the next act they would like. In most rooms one person does all of that between booking the calendar and settling with the band.
So the sell-outs get the attention and the slow Wednesday gets a post the night before. The bar does the same numbers whether the crowd is a jazz audience or a metal audience. Merch sells to whoever walks past the table with cash. The venue’s online presence is whatever the ticketing platform shows.
SparkleTree is live music venue marketing software built as an always-on digital promoter. You add the show and mark what you want to sell. It writes, schedules, places and measures the promotion across social, your website, the screens in the room, phones via QR, your online store and the AI assistants people now ask what is on tonight.
Before, during and after every show.
Sell the show from the day it is announced
On-sale, the artist announcement, the support act, the last-hundred-tickets push and the day-of reminder go out on time, written in your voice, without the booker building each post.
Sell the room, not just the ticket
Doors, set times, the bar special for the headliner, the pre-show pairing and the merch table surface on screens and on phones at the moment guests are looking for them.
Turn one show into the next one
Tour tees, the recording, next month’s on-sale and a gift card sell online while the room is being cleaned, and the same promoter brings the crowd back for the next act they will like.
Everything on the calendar and everything in the room.
On-sales, announcements and support acts
Every show on the calendar gets its own run, from the announcement to the doors-open reminder, with the artist’s own following tagged in.
Slow shows and last-hundred pushes
The Wednesday show at 40% sold gets a push the Saturday sell-out does not need. The promoter reads the calendar and spends the effort where it counts.
The headliner special and pre-show pairings
The cocktail named after tonight’s act, the pre-show plate and the fast lane at the bar, promoted from doors to the first note.
The merch table and the online drop
Merch is announced before doors, pointed at during the encore, and sold online the morning after for everyone who did not carry cash.
Passes, memberships and gift cards
A season pass, a members’ presale and a gift card for a friend, sold on the nights the room is full of the right people.
The next act they will like
The crowd from Friday’s indie show hears about next month’s, and the jazz crowd hears about theirs.
A show week with SparkleTree running.
Three weeks out. The booker confirms a Thursday show, adds it to the calendar with the ticket link, and marks the headliner special and the tour tee as the things to sell. That is the brief.
Announcement to on-sale. The announcement goes out with the artist tagged so their following sees it. The on-sale post, the presale for members and the website update follow on schedule, and the show is published where AI assistants look when someone asks for live music on Thursday.
One week out, 40% sold. The promoter notices the slow show and spends effort on it: a reminder to the people who came to the last show in that genre, a push on the channels that sold the most tickets last time, and a bring-a-friend offer.
Doors. The screens show set times and the headliner special. A QR code at the bar opens the same on a phone, where guests can ask what time the support act is on and get an answer.
Encore. The screens point at the merch table. The tee is already in the online store for everyone who did not carry cash.
The morning after. The tee, the poster and a gift card go out to the people who came. Next month’s show in the same genre is announced to them first. The booker reads what sold and books the next one.
Where it runs.
- Socials. Announcements, on-sales, pushes and reminders written and scheduled from one brief, with the artist tagged.
- Ads. Paid social and search prepared for the slow shows, with the spend staying on your own ad accounts.
- Signage and DOOH. Set times, bar specials and merch on the screens in the room and outside: the Android kiosk app pairs any screen or player, and any browser works too.
- Web components. The show inside your own website, with the ticket link, resizing itself and staying on brand.
- Print. Posters and flyers carry a QR code that opens the live campaign, so the poster still sells tickets after the on-sale changes.
- Mobile and QR. A scan at the bar or the door opens a campaign that answers guests’ questions.
- AI assistants and agents. Your calendar is readable by the assistants people ask what is on tonight.
- Your online store. Merch, passes, gift cards, vouchers and, if you want, tickets.
Compared with the usual options.
A promoter on a door split cares about the big nights. A freelancer covers one or two channels. The ticketing platform promotes to its own audience, on its own terms. SparkleTree is the promoter that works every show at a flat price and leaves you the audience. Read SparkleTree vs hiring a promoter and, for the guest CRM side, SparkleTree vs SevenRooms marketing.
Which plan fits a venue.
A single room starts with Visibility. Venue is for flagship rooms and operations that want every channel running from one brief, and groups talk to us about Enterprise.
Visibility, for a single room
Your calendar, set times and venue details on pages built for search engines and AI assistants, on your own domain, kept current every month. $895 a month, or $795 billed annually.
What Visibility includesVenue, for a flagship room
The whole promoter: announcements and on-sales, the screens in the room, QR at the bar, the merch store and webhooks into your POS and ticketing stack.
See the Venue planEnterprise, for groups and promoters
Several rooms or a promoter with many venues: multiple workspaces, one voice with local campaigns, roles and approvals.
See EnterpriseQuestions venues ask us.
We use a ticketing platform already. Does SparkleTree replace it?
No. Keep your ticketing. SparkleTree promotes the show and sends people to wherever the tickets are sold, and it sells the rest: merch, gift cards, passes, bar offers. The store can also list tickets if you want one place for everything.
Can the artist or their agency see and share the promotion?
Yes. Every campaign has a public page you can send to the artist, the agency or the promoter, so their channels carry the same message as yours.
What runs on the screens in the room?
The SparkleTree Android kiosk app pairs any screen in minutes, from a small device plugged into its HDMI port, and anything with a browser works too: the screens above the bar, the lobby screen, the one by the merch table, the board outside. Set times, the bar special, the merch drop and next month’s on-sale, timed to the night. See SparkleTree vs digital signage.
Does it work for a 150-cap room or only for arenas?
It was built for the 150 to 2,000 range, where nobody has a marketing department and the booker does the posting. Larger rooms use it the same way with more surfaces. A single room usually starts with Visibility, $895 a month or $795 billed annually, so the calendar is found by search engines and AI assistants. Venue, the full promoter with the screens, the store and every channel, is $4,995 a month per venue. See pricing.
Is the copy written by AI?
Yes, from your brief and in your brand voice, and every campaign is reviewed before it is published. Guests who talk to a campaign on their phone are told it is AI.
See what your next show could be selling.
A 30-minute walkthrough built around your actual calendar, bar and merch.