Bar and nightclub marketing that works every night, not just the big ones.
Club nights, happy hour, VIP tables, premium pours and merch, promoted before guests arrive, while they are in the room, and after they leave. One promoter, running on the channels, screens and store you already have.
The quiet nights are where a bar makes or loses its year.
Most bars have more to promote than they can keep up with. There is a guest DJ on Friday, a quiz on Thursday, a new cocktail list, two mezzanine tables that never sell, a tee nobody knows exists and a gift card that only moves in December. Promotion is scattered across a social feed the manager updates when there is time, a chalkboard, a website that still lists last month's events and whichever bartender feels like upselling.
The result is predictable. The big nights fill themselves, the quiet nights stay quiet, guests spend less than they would have if someone had shown them the pairing, and the business depends on who happens to walk in.
SparkleTree is bar marketing software built as an always-on digital promoter. You tell it what is on and what you want to sell. It writes, schedules, places and measures the promotion: on social, on your site, on the screens above the bar, on phones in the room, in your online store and in front of the AI assistants people now ask where to go tonight.
Before, during and after every night.
Fill the room on the nights that need it
Guest DJ sets, happy hour, the Thursday quiz and the Saturday club night reach people on the channels they already scroll, posted on time without anyone on the team building each one by hand.
Put the premium pour in front of the right guest
Screens above the bar and a QR code on the table surface the pairing, the upgrade and the last two VIP tables at the moment a guest is deciding what to order next.
Sell the next visit tonight
Tickets for next weekend, a gift card for a friend, the limited tee and a two-for-one voucher for Thursday sell from your online store around the clock.
Everything on the calendar and everything behind the bar.
Club nights, guest DJs and quiz nights
Every event on the calendar gets its own run of promotion, from the announcement to the last-call reminder on the day.
Specials that change by the hour
Happy hour, late-night bites and the Sunday roast are promoted in the window they apply, then quietly retired.
Tables, bottle service and upgrades
The two mezzanine tables left at eleven are offered to the guests near the bar, not to your whole mailing list.
Pours and pairings
The Old Fashioned with small bites, the tequila flight, the new draft line: promoted as a pairing, not a price list.
Tees, caps and gift cards
Merch drops the morning after a big night, and gift cards sell in December without a single post from you.
Reasons to come back
Bring-a-friend Thursdays, a voucher for the next visit, a reminder when the band a guest liked is back.
A Friday with SparkleTree running.
Tuesday, 10:00. The manager adds Friday's guest DJ to the calendar and marks the two mezzanine tables and the new tequila flight as the things to sell. That is the whole brief.
Tuesday to Friday. The announcement, a reminder and a day-of post go out on the channels the bar's guests actually use, written in the bar's voice. The website and the online store show the night with a table-booking link, and the night is published where AI assistants look when someone asks for a club night nearby.
Friday, 21:00. The screens above the bar switch from the food menu to the tequila flight, paired with the small plates that sell best alongside it. A QR code on each table opens the same offer on a phone, and guests can ask it questions.
Friday, 23:00. Two mezzanine tables are still free. The campaign offers them to the guests in the room at a price the manager set, and they go.
Saturday, 09:00. The tour tee from last night's DJ is in the store. A “bring a friend Thursday” voucher goes out to the people who bought tickets. The manager reads what sold and what did not, and moves on.
Where it runs.
- Socials. Posts, stories and reminders written and scheduled from one brief, in your voice.
- Ads. Paid social and search campaigns prepared for the nights that need a push, with the spend staying on your own ad accounts.
- Signage and DOOH. The screens above the bar, the window and the street: the Android kiosk app pairs any screen or player in minutes, and any browser works too.
- Web components. The campaign inside your own website, resizing itself and staying on brand.
- Print. Posters, coasters, table tents and menus carry a QR code to the live campaign. The print stays put; the campaign behind the code stays current.
- Mobile and QR. A scan opens a campaign that answers the guest’s questions in your brand voice.
- AI assistants and agents. Your events and offers are readable by the assistants people ask for a night out.
- Your online store. Tickets, tables, merch, gift cards and vouchers, promoted by the same campaign.
Compared with the usual options.
A social media freelancer bills by the post and covers one or two channels. A promoter takes a cut of the door and only cares about the big nights. Digital signage is a slideshow until someone updates it. SparkleTree is the promoter that never has a night off, at a flat price. Read SparkleTree vs hiring a promoter and SparkleTree vs digital signage.
Which plan fits a bar.
A single bar starts with Visibility. Venue is for flagship bars and operations that want every channel running from one brief, and groups talk to us about Enterprise.
Visibility, for a single bar
Your nights, hours and offers on pages built for search engines and AI assistants, on your own domain, kept current every month. $895 a month, or $795 billed annually.
What Visibility includesVenue, for a flagship bar
The whole promoter: socials, the screens above the bar, QR codes on the tables, the store and webhooks into your POS, tailored to each guest in real time.
See the Venue planEnterprise, for groups
Several bars or clubs, one brand voice with local campaigns, multiple workspaces, roles and approvals.
See EnterpriseQuestions bars ask us.
Is SparkleTree a bar marketing agency or software?
Software, run by you. SparkleTree is an always-on digital promoter: you tell it what is on and what you want to sell, and it writes, schedules, places and measures the promotion across your channels, screens and store. A founder walks you through it in 30 minutes, and there is no agency retainer.
We already post on Instagram. What does this add?
Consistency and reach beyond the feed. Posts still go out, but the same promoter also puts the offer on the screens in the room, on phones via a QR code on the table, in your online store, and in front of AI assistants people now ask for “somewhere to go tonight”. One brief, every channel, no weekend spent in Canva.
Does it replace our digital signage?
It can, or it can sit alongside it. The SparkleTree Android kiosk app, on a small device in a screen’s HDMI port, pairs any screen to a campaign in minutes and turns the slideshow into a live promoter that changes with the night. If you keep your signage software, the campaign runs in its playlist as a web page. See SparkleTree vs digital signage.
How does it know which guest to show the VIP table to?
In real time, from the moment rather than from a profile. SparkleTree picks the assets and writes the copy for each visitor as they arrive, from the surface, the time, what is left to sell and what they ask. The bar screen at eleven on a Friday says something different from the website on a Tuesday morning, and a guest who asks about the tequila flight gets an answer about the tequila flight, in your brand voice.
What does it cost for a single bar?
Most single bars start with Visibility: SEO and AI search on your own domain, for $895 a month, or $795 a month billed annually. Venue, the full promoter with every channel, the screens above the bar and the store, is $4,995 a month per venue and suits flagship bars and multi-channel operations. Groups with several bars talk to us about Enterprise. See pricing.
See what your bar could be selling this weekend.
A 30-minute walkthrough built around your actual events, specials and tables.