Fig. 01 · A campaign, alive
In market now
Marketing that reads the room.
Meet your best work. Still in progress. SparkleTree campaigns notice the moment they're in, answer questions in your voice, and adjust like your best salesperson would. The one below is mid-sentence right now. Interrupt it.
Fig. 02 · The mechanism
Alive is not a metaphor. It's a mechanism.
01 / NOTICE
It notices
The hour, the weather, the aisle it's standing in. Every campaign reads its moment and rewrites itself to match: 3 pm at the arena says something different than 8 am in the cereal aisle.
02 / ANSWER
It answers
Customers don't just watch. They ask, and it answers in your brand's voice, on the spot. Not a chatbot bolted on; the campaign itself talking back.
03 / EVERYWHERE
It's everywhere
One brief becomes hundreds of surfaces: web embeds, social, arena jumbotrons, the end-cap in aisle nine. Written once, alive everywhere.
Fig. 03 · Proof · Charlotte, NC
One brief. An NBA arena. A grocery aisle. Nine in ten watched to the end.
Dr Pepper, the Charlotte Hornets, and Harris Teeter ran a single brief through SparkleTree, live on arena screens and grocery-aisle displays. No re-shoots, no versioning matrix. The campaign versioned itself.
91%
Full-watch rate
900
Tailored variants, one brief
Dr Pepper
Charlotte Hornets
Harris Teeter
VideoBomb
Fig. 04 · Read by machines
A page that answers for itself.
When an agent asks about SparkleTree, it doesn't have to scrape this page — everything here also ships in formats machines read directly. The campaigns learn the same way: every impression feeds back, and weight quietly shifts to the variants that win.
The same old line is costing you. Retire it.
We're onboarding a small pilot cohort this year: a handful of brands shipping their first living campaign.