Fig. 01 · A campaign, alive
In market now
Meet your best work. Still in progress.
To be alive is to be mid-sentence, caught between what just happened and whatever happens next. The campaign below is mid-sentence right now. Interrupt it.
Fig. 02 · The mechanism
Alive is not a metaphor. It's a mechanism.
01 / NOTICE
It notices
The hour, the weather, the aisle it's standing in. Every campaign reads its moment and rewrites itself to match: 3 pm at the arena says something different than 8 am in the cereal aisle.
02 / ANSWER
It answers
Customers don't just watch. They ask, and it answers in your brand's voice, on the spot. Not a chatbot bolted on; the campaign itself talking back.
03 / EVERYWHERE
It's everywhere
One brief becomes hundreds of surfaces: web embeds, social, arena jumbotrons, the end-cap in aisle nine. Written once, alive everywhere.
Fig. 03 · Proof · Charlotte, NC
One brief. An NBA arena. A grocery aisle. Nine in ten watched to the end.
Dr Pepper, the Charlotte Hornets, and Harris Teeter ran a single brief through SparkleTree, delivered as AR across the arena and the grocery aisle. No re-shoots, no versioning matrix. The campaign versioned itself.
91%
Full-watch rate
900
Tailored variants, one brief
Dr Pepper
Charlotte Hornets
Harris Teeter
VideoBomb
The same old line is costing you. Retire it.
We're onboarding a small pilot cohort this year: a handful of brands shipping their first living campaign.